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How to Choose a Coach

Selecting the right coach is critical to helping you have a successful coaching experience.  Choose someone you can trust, who has the right skills and business/industry experience to help you achieve your desired results.  Here’s a simple 4-step process to guide you.

  1. Educate yourself about executive coaching.  Search “executive coaching” on-line and/or get recommendations from others who have used a coach. Visit www.coachfederation.org.
  2. Consider your goals.  What specifically do you want to accomplish through coaching, e.g., what capabilities do you want to build or acquire, what results do you want to achieve?
  3. Talk to at least three coaches about what you want to accomplish. Ask each coach about:
    • background, relevant experience, qualifications, and skills
    • type of clients, issues, or industries the coach typically works with
    • the coach’s philosophy, practical approach, timeframe, and how he or she measures progress and results
    • how the coach can customize the approach to meet your needs
    • examples of successes relevant to your situation; examples of coaching engagements that didn’t go well, and why
  4. Based on competence, chemistry, and trust make your choice.  Then get started!